There are many ways digital signage is changing the way companies advertise and build relationships with their customers. For example, you can walk into your local grocery store and see the daily specials displayed on screens throughout the store. You might adjust your shopping list accordingly and add that new frozen pizza to your list. However, you might also ignore the display entirely and not purchase any new items. To overcome this, interaction with the product is key, either by seeing the ingredients, knowing more about the style of pizza, or reading the taste test reviews. Combine the interaction with the fact that a customer enjoys the experience; this leads them to a purchase and continues to build brand power.

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