The digital signage market, where networked digital displays are used in public and retail spaces, has seen significant growth since its early stages back in 2006.  According to InfoTrends, the digital signage market was valued at $1.1 billion back in 2006.  Now, in 2011, it is expected to reach $2.59 billion. 

Why is the market experiencing such growth?   Well, more and more businesses in a variety of markets are adding digital signage to increase sales and greatly enhance the customer experience.   A good example is in cruise ships where static, dynamic and interactive displays add significant value for each and every guest.  To see how one state of the art cruise ship is using interactive digital signage, view the following link: Digital signage in action. Considering the total cost of ownership and the return on investment, more and more companies are adding digital signage to their public spaces.

Interactive digital signage provides even more value to the guest or shopper experience and can be implemented over an existing network with a KVM (keyboard, video mouse) extender which extends the video to the digital display but also enables interactivity.  Providing the extension, lowers the total cost of ownership, since one server can provide video to multiple displays from a remote location.

If you are interested in learning more about interactive digital signage, feel free to contact me anytime. Also, let me know what your target market is and how you plan to enhance the customer experience.