Icron Technologies is pleased to announce the appointment of Thorsten Goeken as our New Director of Channel Sales, EMEA (Europe, Middle East and Africa).
Based in Munich, Germany, Mr. Goecke will oversee the management of channel sales activities over EMEA territories and lead Icron’s rapid growth in the region, including the company’s expansion into Information Technology (IT), Industrial, Education and Medical markets.
Mr. Goecke has extensive experience in sales and business development. Prior to joining Icron, he worked as the Managing Director for Gefen Distribution GmbH in the European Pro Audio/Visual market and previously was Sales Manager for SDI GmbH.
Mr. Goecke will report directly to Thomas Strade, Vice President of Sales and Business Development at Icron Technologies.
“Thorsten brings to us extensive business acumen and a deep understanding of our technology portfolio and the markets we serve,” said Tom Strade, VP of Sales and Business Development, Icron Technologies. “I am confident Thorsten will advance the growth of Icron’s USB and Video extension products in the EMEA markets.”
“I’m delighted to join Icron as Channel Sales Director for Europe, Middle East and Africa. This diversified region has exciting potential for growth, and I look forward to working with our customers and the Icron team,” added Thorsten Goecke, Channel Sales Director EMEA, Icron Technologies.
We recently added a new product line, the USB Extension Core 2200 Modules,for our customers who need to add USB extension to a larger more complex system. USB extension solutions are ideal for a number of applications including industrial automation/control, KVM (keyboard, video, mouse) extension for remote desktops, security, digital signage, home network integration, accessing remote medical devices, and extending interactive white boards.
There are four Core 2200 Modules: Core 2210, 2220, 2230, and 2240. Each module offers a unique transmission interface supporting different types of USB devices. Depending on the target market and use case a specific Core Module can be used. For example, in industrial automation/control applications where a keyboard and mouse needs to be extended up to 300 meters away from the computer, the Core 2210 would be integrated into the design.
One of the exciting features of the Core 2200 Modules is that there are multiple products available depending on what use cases need to be supported. The modules come in a 200 pin SO-DIMM form factor along with full reference designs for integration. This allows many applications that require USB extension an easy to source connector and flexible integration in the design.
Form Factor of Core 2200 Modules
If you are interested in learning more about how to use the Core 2200 Modules in your application contact sales@icron.com or visit the product web page.
In addition to product news video series, Icron has developed a Product News video of our EL4500. The EL4500 adds efficiency to the workplace and provides best in class, high definition DVI video, audio and USB 2.0 connectivity for PCs.
EL4500 features include:
High Definition video with no video degradation over distance
DVI input and output
Three USB 480Mbps ports supporting all USB 2.0 device types (including isochronous)
Stereo audio
LAN connectivity or 100 meters over Cat 5 cabling
True “Plug and Play” (no software drivers required)
Support for all operating systems
Support for additional USB hubs and devices
Optional rack mount kit
See below to review our video of this exciting product!
If you have any questions about this product or any other Icron products, please email us for more information.
The digital signage market, where networked digital displays are used in public and retail spaces, has seen significant growth since its early stages back in 2006. According to InfoTrends, the digital signage market was valued at $1.1 billion back in 2006. Now, in 2011, it is expected to reach $2.59 billion.
Why is the market experiencing such growth? Well, more and more businesses in a variety of markets are adding digital signage to increase sales and greatly enhance the customer experience. A good example is in cruise ships where static, dynamic and interactive displays add significant value for each and every guest. To see how one state of the art cruise ship is using interactive digital signage, view the following link: Digital signage in action. Considering the total cost of ownership and the return on investment, more and more companies are adding digital signage to their public spaces.
Interactive digital signage provides even more value to the guest or shopper experience and can be implemented over an existing network with a KVM (keyboard, video mouse) extender which extends the video to the digital display but also enables interactivity. Providing the extension, lowers the total cost of ownership, since one server can provide video to multiple displays from a remote location.
If you are interested in learning more about interactive digital signage, feel free to contact me anytime. Also, let me know what your target market is and how you plan to enhance the customer experience.
Also, in case you didn’t know we are attending the International CES show in Vegas! If you are there, stop by our booth (South Hall 1, Lower Level # 20560) to review our product lines and see demos of the following:
New 20-meter USB 3.0 Active Extension Cable which utilizes Icron’s LionsGate ASIC and leverages Icron’s USB extension technology, the active cable extends USB 3.0 and USB 2.0 connectivity well beyond the USB 3.0 specification distance limitation of three meters
Advanced USB over DisplayPort technology, which delivers DisplayPort video and USB 2.0 capability over a standard DisplayPort cable
New uncompressed video and USB KVM (keyboard, video, mouse) extender product
If you’re at the show, please stop by and say “hi”!
When it comes to video, everyone focuses on the buzz words and wants the latest and greatest. When price is not an issue, pick any display whether you are using the full features of the display or not. However, if you really don’t need and will never use a high resolution (i.e. 1920 x 1200), why even spend the money?
The above is also true in KVM (keyboard, video, and mouse) or remote desktop extension. Consider these market segments; Education, Corporate IT or Enterprise, Pro A/V, Medical, Industrial Automation. Do you expect Education to need the same resolution as Pro A/V? Of course not, these are two different markets that need and use different resolutions.
Below are the results of two surveys covering two different types of users; W3Schools who surveys are for people with an interest in web technologies and Steam Hardware who surveys are for people interested in the gaming industry.
Resolution* – Web Technologies
% of Total
1280×1024
18.2%
1280×800
17.3%
1440×900
10.5%
1680×1050
10.%
1920×1200
4.6%
*w3schools: January 2010
Resolution* – Gamers
% of Total
1280×1024
15.5%
1280×800
6%
1440×900
10.5%
1680×1050
17.7%
1920×1200
6.69%
*Steam Hardware & Software Survey: October 2010
These users are a good example of the most popular resolution; 1280 x 1024 with 18.2% market share. Thus, when a user needs desktop extension, look at what their target market/use case is and what they really need and use. In many market segments, 1680 x 1050 is more than enough to support the application.
Icron’s new line of KVM extenders covers the popular resolutions listed above and gives more than enough flexibility to support the appropriate market segments. We have already signed on OEM partners two of which can be found at Rose Electronics in North America and IHSE in Europe. For information on becoming an Icron OEM partner please contact sales@icron.com
I recently returned from 3 glorious weeks in Europe where I visited many countries such as Romania, Bulgaria and Turkey. However, I flew into major hubs such as Munich and Istanbul airports
As any traveller has experienced, checking in can be a hassle at the best of times – even with online check in. Unfortunately for me, one of my flights did not allow me to check in online. This is where an interactive kiosk to check in your flights proved to be my godsend! Not only did I not have to wait in the long line ups to verify my information, I was able to do so quickly without having to worry about my flight information being incorrect.
A few of Icron’s products helps expedite that interactive process. Our ExtremeLink™ and Ranger product series help deliver remote connectivity freestanding kiosks. Icron’s solutions transmit secure information and USB peripheral connectivity (keyboard, mouse, imaging devices, flash drives, etc.) to any location within or between buildings.
Of course, you can use these products wherever interactive kiosks are vital to the communication flow in business operations. By having a PC remote from the kiosk it increases serviceability, while lessening noise and heat levels, and takes up less space thereby allowing a kiosk to be small enough to fit anywhere. All while the server processes the information in a remote yet secure area. Interactive kiosks are used in businesses such as banks, shopping centers, information centers, government and restaurants.
Though I loved being in Europe, I am glad to be back to grind of things at Icron – be sure to check back often as Icron has some exciting plans for our product line in the next upcoming months.
As Icron expands its international business we examine a few techniques for to broaden the exposure of our KVM and USB extender products into the global market. Here are a few methods Icron deployed to expand sales channels and build Icron’s presence and product awareness within the marketplace.
InfoComm showcases the latest technologies for audio, video, display, projection, lighting and staging, digital signage, conferencing, digital content creation, networking, and signal distribution.
During the week of InfoComm, Icron is announcing a new family of KVM products relevant to the AV and digital signage market. Icron’s new ExtremeLink™ family of KVM (keyboard, video, mouse) extenders deliver high quality video over very long distances or over a LAN, coupled with true USB 2.0 peripheral support―a first for the industry. The core of the platform is Icron’s new video processing engine that produces the same high resolution, superior picture quality, and low latency at any distance, giving its customers long distance support that was previously only achieved via expensive Fiber Optic products. Read the rest of this entry »