
Icron Enters Digital Video Markets
Company to launch new products
this spring
BURNABY, B.C., February 25, 2004 - Icron Technologies
Corporation (TSX Venture: IT), a leading provider of high
performance digital connectivity technologies, announced an
expansion of its technology and product portfolio to address
the strongly growing market for digital visual interface (DVI)
products.
Icron plans to launch a range of products for customers who
are using the DVI interface and for those customers who will
make use of products that feature both DVI and USB (Universal
Serial Bus) connectivity. The company will build on its growing
partnerships with leaders in DVI product development to bring
its initial product line to market this spring. Included in
Icron’s plans are products that will use Icron’s
patented ExtremeUSB® technology for USB extension along
with technology that extends digital video connections.
There is emerging demand to make digital content available
seamlessly – with PC’s, portable devices, game
consoles, audio components and set-top boxes all sharing the
same signals. The resulting shift towards plug-and-play components,
high-bandwidth connections and the convergence of business
and digital entertainment platforms are all factors that will
drive market demand for Icron’s products that connect
devices within this environment.
The Digital Visual Interface (DVI) is a specification originally
developed to digitally connect PCs to flat panel monitors.
PCs and PC peripherals, including LCD monitors and business
projectors, have been the primary markets for DVI to date.
Other devices that connect to PCs are beginning to adopt DVI
interfaces as well, including DVD players and plasma displays.
In the next several years, DVI connections will be used in
set top boxes, DVD players and DVD recorders. A noted research
firm recently reported that, starting from a low sales-base
in 2001, over 100% annual growth per year is predicted for
DVI-enabled devices through 2006. The same firm forecast that
shipments of DVI-enabled devices would grow from 50 million
units in 2004 to over 250 million units by 2007.
The DVI connectivity market shares many of the same customers,
competitors, cost structure and channels of distribution already
present in Icron’s business and will allow Icron to
leverage its brand equity, infrastructure and technical resources.
Icron’s expertise in extended range digital connectivity
technologies drives the company’s product launch and
will enhance its future product releases in the DVI market.
Icron’s President and CEO Suresh Singh stated: “Icron
is acting on its strategic plan; that is to move into connectivity
markets adjacent to our USB base. The digital video connectivity
space offers a huge market opportunity. We are moving quickly
to add this strong product category that will address broader
customer groups who will adopt DVI connectivity in 2004 and
beyond.”
About Icron
Icron Technologies Corporation creates
and markets high-performance digital connectivity technologies
and products for the computing and visual display markets.
The company provides branded and private-label packaged products,
Original Equipment Manufacturer (OEM) modules, developer kits,
and engineering and development services.
Icron's technological innovations include its patented ExtremeUSB®
technology which touches several large worldwide markets from
industrial automation to medical devices, aerospace, computer
networking and audio/video.
Icron is a publicly traded Canadian corporation and trades
under the symbol "IT" on the TSX Venture Exchange.
Contacts
For further information, please contact the following:
Icron Technologies Corporation |
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Suresh Singh, President & CEO
suresh.singh@icron.com
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Phone: 604-638-3929
Fax: 604-638-3930 |
|
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Kevin Lee, Vice President, Sales &
Marketing
kevin.lee@icron.com
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Phone: 604-638-3924
Fax: 604-638-3930 |
|
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Icron Investor Relations |
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Cathy Hume, CEO
Cavalcanti Hume Funfer Inc.
cathy@chfir.com |
Phone: (403) 541-1225
Fax: (403) 410-7217 |
|
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Linda Armstrong
Cavalcanti Hume Funfer Inc.
linda@chfir.com |
Phone: (416) 868-1079
Fax: (416) 868-6198 |
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