Arbutus 63301 manufactured by Icron, an Analog Devices Brand, is the recipient of Future’s Best of Show Award, presented at InfoComm 2025 by AVTechnology.

Future’s Best of Show Awards are evaluated by a panel of engineers and industry experts, and are selected based on innovation, feature set, perceived value and application in serving the industry.

The Icron Arbutus 63301 is an all-in-one video and USB extension system. Utilizing a single USB-C port, the 63301 can extend 4K video and USB 3 over a CAT 6a cable offering a true single cable extension solution.

“The products nominated for the Best of Show program, provide an outstanding overview of new technology on the show floor and shine a spotlight on the very best in professional AV,” said the awards editorial team.

“We’re honored to receive this recognition from AVTechnology. The Arbutus 63301, based on ITC3300B SoC, represents a significant leap forward in simplifying USB and video extension for modern AV and UCC environments,” stated Thomas Schultz, Icron Senior Business Manager. “This award validates the work our team has done to deliver high-performance, plug-and-play connectivity in a single-cable solution.”