Midwich Announces UK&I Distribution Agreement with Icron

Midwich, a specialist audio visual (AV) distributor to the trade market, is pleased to announce a distribution agreement with Icron, a Maxim Integrated brand, as well as the leading global developer and manufacturer of high-performance USB and video extension solutions.

Icron’s high-performance USB and video extension solutions are designed for commercial and industrial markets including ProAV, Medical, Military, Industrial Automation, Machine Vision and Education. Their ExtremeUSB® patented extension technology extends USB and video devices over many media types including CAT 5e/6/7, Fibre, and over a corporate LAN.

The full range of Icron’s USB and video extenders are available to Midwich channel partners in the UK & Ireland starting today (March 17, 2021).

Ross Floyd, Divisional Director, Midwich, comments:

“Icron are an exciting addition to our connectivity solutions available to our channel partners in UK & Ireland. They are the perfect USB Extension accessory for any meeting space or classroom, allowing users to be seamlessly connected with all the Room’s USB Devices.

Their USB extenders are suitable for many different USB 3.0, 2.0 and 1.1 applications and with the growth of Zoom Rooms and USB peripherals. USB extension plays a key part for Video and Audio applications.”

Glenn Antonelli, Icron’s Director of Business Management comments:

“We are very pleased to have the Midwich team distributing our Icron line of USB and video extenders.

For over 40 years, Midwich has had a major impact in growing the UK and European ProAV markets and they are a natural fit for us to partner with.”

Icron is a member of the USB Implementer’s Forum (USB-IF), TICO Alliance, HDMI Adopters, Audiovisual and Integrated Experience Association (AVIXA™), and SDVoE Alliance.

Enquiries may be directed to – 

Midwich’s Senior Brand Manager for Connectivity, Mike Day – [email protected].