ADS Technologies Joins ExtremeUSB Team

November 16 1999

Icron Systems Inc.

Comdex, Las Vegas – Icron Systems Inc. announced today that it has signed a Memorandum of Understanding with ADS Technologies, Inc. of Los Angeles, California, for ADS to become a founding member of Icron’s ExtremeUSB Team. Icron’s proprietary ExtremeUSB technology extends the Universal Serial Bus (USB) connection distance from the current specification of 15 feet (5 meters) between devices to 330 feet (100 meters).

The ExtremeUSB Team has been established to further the development and marketing of ExtremeUSB technology. Members participate to obtain a competitive advantage through the use of ExtremeUSB in their products.

At their respective Comdex ’99 booths, ADS and Icron are demonstrating ExtremeUSB by connecting a USB video camera in the ADS booth (USB 53) to a PC in the Icron booth (USB 20) at least 100 feet away utilizing standard Ethernet cable. Until now, USB products have been limited by cable lengths of 15 feet (5 meters). This demonstration shows how ExtremeUSB can enable new USB applications such as high performance PC video surveillance.

ADS Technologies, Inc. brings the cutting-edge technology of upgrade, network and presentation solutions to the personal computer marketplace. The privately held company manufactures USB and FireWire solutions as well as scan converters for both PCs and Macs. ADS has established a strong retail computer channel in the U.S., Canada, Europe, Asia and South America. ADS products are available in nearly 3,000 consumer electronic and computer retail stores including CompUSA, Circuit City, Micro Center, Fry’s Electronics, Electronics Boutique, Data Vision, IBM Home Computing, Radio Shack stores and hundreds of others

David Dunnison, Icron’s Vice President of Business Development, said, “We are very excited to have ADS on the ExtremeUSB Team. We view this as the start of a strategic alliance that will deliver long-term benefits. ADS is highly regarded for high-quality products and global distribution channels. They have extensive experience taking new technologies into the mainstream and have been instrumental in the market acceptance of USB. The strong retail presence of ADS is a definite asset.”

Mike McCoy, President of ADS Technologies, noted that, “The ExtremeUSB technology is unique. This is an enabling technology that will open up many new opportunities for USB applications. We believe that it will provide many benefits to home and business users. Both ADS and Icron are committed to delivering high-quality USB solutions so it was a natural partnership. ADS intends to leverage its retail presence to speed the market acceptance of ExtremeUSB.”

Icron Systems Inc. of Vancouver, BC has invented ExtremeUSB technology, a practical means of extending the range of USB connections from 15 feet (5 meters) to over 300 feet (100 meters). Icron has applied for patents covering its inventions and is integrating this technology into a series of products for PC users. Icron is a publicly traded company and trades under the symbol ICM on the Alberta Stock Exchange.

ADS Technologies, Inc.
Christina Cu
Public Relations Manager

Note: The company relies on litigation protection for “forward-looking” statements. The Canadian Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

FORWARD-LOOKING STATEMENTS: Except for statements of historical fact, all statements in this news release – including, without limitation, statements regarding production estimates and future plans and objectives of Icron – are forward-looking statements that involve various risks and uncertainties. There can be no assurance that such statements will prove to be accurate; actual results and future events could differ materially from those anticipated in such statements.